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Craig G
@derbadian@mas.to  ·  activity timestamp 9 hours ago

What do you mean you don't obsessively count the number of chocolates in a tub of Celebrations every year and put the results into an Excel spreadsheet!?

Anyway, the 2025 results are in:
Bounty x5
Galaxy x5
Galaxy Caramel x5
Maltesers x5
Mars x9
Milky Way x9
Snickers x9
Twix x7

The tub itself has gone down another 50g since 2024 (100g since 2023!)

Hard to believe that I used to give this content to Zuckerberg for free, you're welcome Fediverse!

#Christmas #Chocolate #Shrinkflation

A pie chart with the different coloured sectors representing the number of each type of chocolate
A pie chart with the different coloured sectors representing the number of each type of chocolate
A pie chart with the different coloured sectors representing the number of each type of chocolate
All the chocolates in a tub of Celebrations laid out in vertical lines by chocolate type
All the chocolates in a tub of Celebrations laid out in vertical lines by chocolate type
All the chocolates in a tub of Celebrations laid out in vertical lines by chocolate type
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Nicole Parsons
@Npars01@mstdn.social replied  ·  activity timestamp 7 hours ago

@derbadian

Shrinkflation. Billionaires have become addicted to it and the many other forms of #enshittification.

https://en.wikipedia.org/wiki/Shrinkflation

They still have a lot of gall blaming workers' demands for living wage, when it's actually their greed that's causing inflation.

https://www.theguardian.com/business/2025/oct/28/shrinkflation-hits-everyday-staples-piling-more-pressure-on-households

https://www.buzzfeed.com/meganeliscomb/shrinkflation-dec-2025

https://www.thecooldown.com/sustainable-food/oreo-shrinkflation-cookie-packaging-reddit/

https://www.dailymail.co.uk/news/article-15388403/Quality-Street-shrinkflation-Christmas-chocolate.html

https://qz.com/product-shrinkage-size-cost-price-inflation-shrinkflation#10-everyday-products-that-are-getting-smaller--but-not-cheaper

https://intelligence.coffee/2025/11/dunkins-shrinkflation-gate/

https://news.sky.com/story/shrinkflation-its-not-your-imagination-these-products-are-getting-smaller-13459111

https://www.nerdwallet.com/finance/learn/what-is-shrinkflation

https://www.buzzfeed.com/meganeliscomb/shrinkflation-oct-25

BuzzFeed

29 Photos Proving Shrinkflation Is Getting Completely Out Of Hand

"my first reaction was to just laugh at how ridiculous this corporate greed has gotten."
NerdWallet

What Is Shrinkflation? - NerdWallet

Shrinkflation happens when a company reduces the quantity or size of a product but sells it at the same price.
Sky News

Shrinkflation: It's not your imagination, these products are getting smaller

Prices have been on the up, and in some cases your favourite products are getting smaller too. A new report from Which? lays bare some notable examples of shrinkflation across the UK's supermarkets.
Coffee Intelligence

Dunkin’s “Shrinkflation Gate” shows price elasticity has its limits

Last week, a laminated store notice at Dunkin’ Donuts allegedly instructed staff to fill iced drinks with more ice and less liquid. On anonymous Facebook groups and Reddit forums, furious customers accused the chain of trying to deceive customers by cutting corners. The news reveals that consumers’ tolerance for shrinkflation is waning. In a market where 79% of consumers are trading down, trends like these can erode consumer trust and loyalty. A recent study by McKinsey found price pressure is global consumers’ no.1 concern.
Quartz

Shrinkflation: 10 products getting smaller — but not cheaper

Shrinkflation is quietly reshaping grocery aisles across the U.S. From cereal boxes to cleaning supplies, brands are selling less for the same price
Mail Online

Quality Street fans outraged over plastic tubs with just 60 chocolates

The weight of a small plastic tub of Quality Street was cut this year to a record low of 550g containing just 60 chocolates, despite being on sale for up to £7.
The Cool Down

Shopper outraged after taking closer look at Oreo cookie purchase: 'Stopped eating [them] years ago'

One Reddit user uncovered a plastic-wasting, shrinkflation marketing tactic after buying an Oreo product.
BuzzFeed

22 Infuriating Examples Of Shrinkflation People Have Discovered Recently

If the price hasn't gone up, the product might have just gotten smaller instead.
the Guardian

Shrinkflation hits everyday staples, piling more pressure on households

Which? finds products shrinking while supermarkets keep prices flat or rising

Shrinkflation - Wikipedia

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