Vintage comic book ad of Christmas morning. Two parents peer over the side of a Christmas tree at their son in the foreground cheers at his gift. “Merry Christmas, Jimmy,” the parents say in unison. The boy looks to the right of the panel excitedly, “HOT DOG! A Roadmaster! What a Christmas! Thanks, mother and dad! I’m the luckiest guy in the world!” To the middle right side of the panel is a fancy bicycle and the logo “Roadmaster: America’s finer bicycle.”