Seven months to design this.
I’d love to sit down with the team and ask them to explain every single choice the made, because… ugh. There are choices.
(Not that I have any love for the brand, but logo design is a fascinating thing and this is a mess. The weird spacing and fiddly details makes it seem like a first draft.)

https://www.adweek.com/tvnewser/5-questions-for-cnbc-robert-poulton/