Shiseido, once a formidable challenger to L’Oreal and Estee Lauder Companies, is navigating its biggest challenge in decades, hurt by a costly misfire in North America and loss of market share to agile Asian rivals. https://www.japantimes.co.jp/business/2026/01/19/companies/shiseido-tough-turnaround/?utm_medium=Social&utm_source=mastodon #business #companies #shiseido #cosmetics #stocks #investments