"This shift is gradual, not binary. #Directvisits still happen. #Search still sends traffic. But the proportion is changing, and as AI intermediaries become more capable and more widely used, that proportion will continue to shift. #Publishers whose revenue depends on attention are feeling this now, and it will become more pronounced over time.
#Theweb will continue to change into the future; this isn’t a single switch being flipped, but a #migration."
