Met someone today whilst networking who was talking about goal-setting, etc. He asked me and the other gal in the breakout room what our goals are for the end of Feb.
Her: "I want to increase my email list by 50."
Me: "I want to finish this course I'm working on, and finish creating the marketing strategy I'm working with a strategist on."
His comment, rushed just as the breakout room ended, was that her goal was spot on, because it's measurable. I, however, apparently need to adjust mine to be measurable.
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I think some people don't understand what measurable means.
Either I'll finish the course and making the strategy, or I won't: it can be measured.
Perhaps he was so focused on looking for a number that he missed that the number for each is 1.
Or maybe he's more used to outcome goals (like hers), whereas I almost only ever set input goals, because that's the bit I can control (my goal is to do X, which I hope will result in Y, but whether it does or not, if I've done X, I've met my goal).
Also, after decades at this, I've concluded that goal-setting is highly unique to the individual. It's amazing how many people assume that what works for them will work for you, whole cloth. It generally doesn't.