States are probing “surveillance pricing,” where retailers use personal and location data to set individualized prices, led by a new California privacy investigation. 🕵️
The cases highlight opaque algorithmic pricing, discrimination risks, and pressure for stronger transparency and data rights rules. ⚖️

🔗 https://news.bloomberglaw.com/privacy-and-data-security/states-probe-firms-using-personal-data-location-to-set-prices

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