Re: Ads in podcasts... how to do them right.
@ozoned@btfree.social, @samsethi@podcastindex.social, @james@bne.social, @mattmedeiros@podcastindex.social, @evoterra@podvibes.co, @lyceum
What do you guys think?
Discussion
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Discussion
Ad loads are increasing, for sure. @Podnews covered some of that on https://podnews.net/update/podcast-ads-concern
Having worked in the advertising business for 20 years before abandoning it a decade ago, I say with confidence that sophisticated ad ops teams are paying attention to many metrics, including drop rate.
Re: Ads in podcasts... how to do them right.
@evoterra@podvibes.co Interesting. I just can’t imagine people sitting through 3 ads before even the intro. It’s just nuts to me. If it’s a topic I want to listen to, I’ll fast-forward, but if it’s a podcast that was recommended and this is what I get hit with? No thanks.
Re: Ads in podcasts... how to do them right.
@ozoned@btfree.social, @samsethi@podcastindex.social, @james@bne.social, @mattmedeiros@podcastindex.social, @evoterra@podvibes.co, @lyceum
What do you guys think?
@phillycodehound@podcasting.chat I agree. Sponsorship spot after intro. I have no plans of doing this professionally so I won't have ada. But as long as they're topical, and not too many, absolutely.
Re: Ads in podcasts... how to do them right.
@ozoned@btfree.social Just bc it’s not your job, doesn’t mean you can’t have an ad or two which are relevant? Why not have your project pay for itself?
@phillycodehound @phillycodehound
Is that CW misbehaving … ?
@zipkid @phillycodehound@podcasting.chat It might be #FediDeck. The Hootsuite like ActivityPub/AT Proto program I vibe coded. I'll dig in and check.
@phillycodehound @phillycodehound
Is it worth the energy waste, pollution, human suffering, and the theft of other people’s work?
@zipkid @phillycodehound@podcasting.chat If you can live with it. I can. 🤪🍻
@phillycodehound @phillycodehound
Maybe i can. But I don’t want to. I cannot just ignore the way it destroys so much.