"The #culture that feels the most dangerous, and, thus, exciting to young people, will be what you can’t see online. And the most #dangerous thing for #platforms is not racist garbage. It’s #unmonetizeable content. The “ #metric” that will matter most going forward will not be the numbers at the bottom of a post or video, but the #humanbeings in a room that left their house to experience something. Which, of course, will be filmed and put back online. You can’t escape #thematrix entirely."