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Looksmaxxing, the relentless drive to "maximize" one's appearance, is increasingly mainstream — and having an overwhelmingly negative effect on young people's mental health. @MarieClaireUK takes a look at the origin of the term in incel communities, how young people are paying to get strangers to assess their appearance, and the spread of Looksmaxxing to the aesthetics industry.
Looksmaxxing, the relentless drive to "maximize" one's appearance, is increasingly mainstream — and having an overwhelmingly negative effect on young people's mental health. @MarieClaireUK takes a look at the origin of the term in incel communities, how young people are paying to get strangers to assess their appearance, and the spread of Looksmaxxing to the aesthetics industry.
#TIKTOK MADE US BUY IT! | Trying Viral TikTok Ads 💜🖤 The Welsh Twins
#TIKTOK MADE US BUY IT! | Trying Viral TikTok Ads 💜🖤 The Welsh Twins
"Today’s ads, by contrast, talk like the Ph.D. kind of doctor, using polysyllabic words and alluding to things viewable only under a microscope. They seem designed not to illuminate but to obfuscate, to impart the veneer of science at such a high level that people will never really ask how, or if, it works. Almost no one is looking up a peer-reviewed study...to make sure the claims on their package of goo are accurate."
https://www.theatlantic.com/culture/2026/01/science-ad-marketing-beauty-food/685712/
"Today’s ads, by contrast, talk like the Ph.D. kind of doctor, using polysyllabic words and alluding to things viewable only under a microscope. They seem designed not to illuminate but to obfuscate, to impart the veneer of science at such a high level that people will never really ask how, or if, it works. Almost no one is looking up a peer-reviewed study...to make sure the claims on their package of goo are accurate."
https://www.theatlantic.com/culture/2026/01/science-ad-marketing-beauty-food/685712/
