Copywriting is simple. • Point out a specific problem • Point out the specific benefits of solving it • Position your product as the obvious solution If any of your copy doesn't fall into one of these 3 buckets, cut it. #copywriting #simple #content #cut #marketing #socialmedia

Copywriting is simple. • Point out a specific problem • Point out the specific benefits of solving it • Position your product as the obvious solution If any of your copy doesn't fall into one of these 3 buckets, cut it. #copywriting #simple #content #cut #marketing #socialmedia