Global matcha boom sends tea prices to record highs in Japan
High in the misty riverside hills of Ashikubo, where tea bushes ripple across centuries-old terraces, a quiet revolution is brewing. Overseas importers, brand curators and specialty traders are making the journey to this mountain enclave in Shizuoka Prefecture, long celebrated as one of Ja…
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https://www.alojapan.com/1448541/global-matcha-boom-sends-tea-prices-to-record-highs-in-japan/