Global matcha boom sends tea prices to record highs in Japan

High in the misty riverside hills of Ashikubo, where tea bushes ripple across centuries-old terraces, a quiet revolution is brewing. Overseas importers, brand curators and specialty traders are making the journey to this mountain enclave in Shizuoka Prefecture, long celebrated as one of Ja…
#Japan #JP #JapanNews #AsahiShimbun #business #news
https://www.alojapan.com/1448541/global-matcha-boom-sends-tea-prices-to-record-highs-in-japan/

Global matcha boom sends tea prices to record highs in Japan

High in the misty riverside hills of Ashikubo, where tea bushes ripple across centuries-old terraces, a quiet revolution is brewing. Overseas importers, brand curators and specialty traders are making the journey to this mountain enclave in Shizuoka Prefecture, long celebrated as one of Ja…
#Japan #JP #JapanNews #AsahiShimbun #business #news
https://www.alojapan.com/1448541/global-matcha-boom-sends-tea-prices-to-record-highs-in-japan/

https://www.alojapan.com/1448541/global-matcha-boom-sends-tea-prices-to-record-highs-in-japan/ Global matcha boom sends tea prices to record highs in Japan #AsahiShimbun #business #Japan #JapanNews #news High in the misty riverside hills of Ashikubo, where tea bushes ripple across centuries-old terraces, a quiet revolution is brewing. Overseas importers, brand curators and specialty traders are making the journey to this mountain enclave in Shizuoka Prefecture, long celebrated as one of Japan’s premier tea regions. They are eager to so

https://www.alojapan.com/1448541/global-matcha-boom-sends-tea-prices-to-record-highs-in-japan/ Global matcha boom sends tea prices to record highs in Japan #AsahiShimbun #business #Japan #JapanNews #news High in the misty riverside hills of Ashikubo, where tea bushes ripple across centuries-old terraces, a quiet revolution is brewing. Overseas importers, brand curators and specialty traders are making the journey to this mountain enclave in Shizuoka Prefecture, long celebrated as one of Japan’s premier tea regions. They are eager to so