“As soon as #Trump began gutting the #KennedyCenter board earlier this year, I thought, ‘Yep, that name’s going on the building,’” explains Toby Morton, a comedy writer with “South Park” & “Mad TV” credits who buys political domains & turns them into satirical websites as a form of activism.
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By Friday morning a wholesale rebranding effort was underway, aided by construction workers on aerial lifts, adding #Trump’s name to the building’s exterior.
The organization’s leaders might have wanted a new website to replace kennedy-center.org, too. But if they’d hoped for trumpkennedycenter.org, they were out of luck. A comedian bought it months ago.
“As soon as #Trump began gutting the #KennedyCenter board earlier this year, I thought, ‘Yep, that name’s going on the building,’” explains Toby Morton, a comedy writer with “South Park” & “Mad TV” credits who buys political domains & turns them into satirical websites as a form of activism.
All year, Morton followed news of #Trump’s takeover of the institution — how he purged many of its existing board members, replaced them with loyalists, then announced plans to personally host the #KennedyCenter Honors — & in August he snapped up the rights to both trumpkennedycenter.org & trumpkennedycenter.com.
“The rest,” he wrote in an email interview…, “followed on schedule.”
It’s not uncommon for people to speculatively buy website domains that could be valuable one day, often in an attempt to turn a profit.…
Morton isn’t in the game to sell off his domains; he’s got websites for about 50 of them. Instead, he buys them with the express purpose of turning them into seemingly legit websites that, upon closer inspection, often skewer their namesakes.
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