Website analytics done in a privacyfriendly way with valuable information for your marketing department, yes, it can be done.
Read for example:
"... if you host or write content, you would like to know if people are actually reading it. Lots of “hits” turn out to be crawlers, bots or scripts. It is also nice to know if your human visitors are making it to the end of your articles, or if they are bailing after 25%." #Analytics #Content #Privacy
https://berthub.eu/articles/posts/tracking-free-audience-statistics/