Discussion
Loading...

#Tag

Log in
  • About
  • Code of conduct
  • Privacy
  • About Bonfire
Business Channel boosted
eicker.Marketing ⌘ Strategy
eicker.Marketing ⌘ Strategy
@marketing@mastodon.world  ·  activity timestamp 2 days ago

»When AI agents become the customer« https://martech.org/when-ai-agents-become-the-customer/?eicker.Marketing #performance #marketing #analytics

MarTech

When AI agents become the customer | MarTech

Agentic AI is intermediating the consumer-brand relationship, changing how products are discovered, evaluated and purchased.
  • Copy link
  • Flag this post
  • Block
Business Channel boosted
eicker.Marketing ⌘ Strategy
eicker.Marketing ⌘ Strategy
@marketing@mastodon.world  ·  activity timestamp 2 days ago

»The retail visibility gap most DTC brands still miss« https://martech.org/the-retail-visibility-gap-most-dtc-brands-still-miss/?eicker.Marketing #performance #marketing #analytics

MarTech

The retail visibility gap most DTC brands still miss | MarTech

AI is changing product discovery, and brands that still rely on traditional search tactics are disappearing from the answers shoppers now trust most.
  • Copy link
  • Flag this post
  • Block
eicker.Marketing ⌘ Strategy
eicker.Marketing ⌘ Strategy
@marketing@mastodon.world  ·  activity timestamp 2 days ago

»The retail visibility gap most DTC brands still miss« https://martech.org/the-retail-visibility-gap-most-dtc-brands-still-miss/?eicker.Marketing #performance #marketing #analytics

MarTech

The retail visibility gap most DTC brands still miss | MarTech

AI is changing product discovery, and brands that still rely on traditional search tactics are disappearing from the answers shoppers now trust most.
  • Copy link
  • Flag this post
  • Block
eicker.Marketing ⌘ Strategy
eicker.Marketing ⌘ Strategy
@marketing@mastodon.world  ·  activity timestamp 2 days ago

»When AI agents become the customer« https://martech.org/when-ai-agents-become-the-customer/?eicker.Marketing #performance #marketing #analytics

MarTech

When AI agents become the customer | MarTech

Agentic AI is intermediating the consumer-brand relationship, changing how products are discovered, evaluated and purchased.
  • Copy link
  • Flag this post
  • Block
Business Channel boosted
eicker.Marketing ⌘ Strategy
eicker.Marketing ⌘ Strategy
@marketing@mastodon.world  ·  activity timestamp 2 days ago

»Why CreativeOps and MOps can’t survive independently« https://martech.org/why-creativeops-and-mops-cant-survive-independently/?eicker.Marketing #performance #marketing #analytics

MarTech

Why CreativeOps and MOps can’t survive independently | MarTech

Creation, decisioning and activation now operate as one engine. Separating creative and marketing operations adds cost, complexity and operational drag.
  • Copy link
  • Flag this post
  • Block
eicker.Marketing ⌘ Strategy
eicker.Marketing ⌘ Strategy
@marketing@mastodon.world  ·  activity timestamp 2 days ago

»Why CreativeOps and MOps can’t survive independently« https://martech.org/why-creativeops-and-mops-cant-survive-independently/?eicker.Marketing #performance #marketing #analytics

MarTech

Why CreativeOps and MOps can’t survive independently | MarTech

Creation, decisioning and activation now operate as one engine. Separating creative and marketing operations adds cost, complexity and operational drag.
  • Copy link
  • Flag this post
  • Block
Business Channel boosted
eicker.Marketing ⌘ Strategy
eicker.Marketing ⌘ Strategy
@marketing@mastodon.world  ·  activity timestamp 2 days ago

»Why 2026 is the year customer experience has to change« https://martech.org/why-2026-is-the-year-customer-experience-has-to-change/?eicker.Marketing #performance #marketing #analytics

MarTech

Why 2026 is the year customer experience has to change | MarTech

Customers are fed up with broken experiences and AI that feels impersonal—this is the year brands need to close the trust gap or else.
  • Copy link
  • Flag this post
  • Block
eicker.Marketing ⌘ Strategy
eicker.Marketing ⌘ Strategy
@marketing@mastodon.world  ·  activity timestamp 2 days ago

»Why 2026 is the year customer experience has to change« https://martech.org/why-2026-is-the-year-customer-experience-has-to-change/?eicker.Marketing #performance #marketing #analytics

MarTech

Why 2026 is the year customer experience has to change | MarTech

Customers are fed up with broken experiences and AI that feels impersonal—this is the year brands need to close the trust gap or else.
  • Copy link
  • Flag this post
  • Block
Business Channel boosted
eicker.Marketing ⌘ Strategy
eicker.Marketing ⌘ Strategy
@marketing@mastodon.world  ·  activity timestamp 3 days ago

»How AI agents will reshape every part of marketing in 2026« https://martech.org/how-ai-agents-will-reshape-every-part-of-marketing-in-2026/?eicker.Marketing #performance #marketing #analytics

MarTech

How AI agents will reshape every part of marketing in 2026 | MarTech

Soon, AI agents won’t just assist customers — they’ll be the customers. So marketers need to rethink visibility in a machine-driven buying journey.
  • Copy link
  • Flag this post
  • Block
eicker.Marketing ⌘ Strategy
eicker.Marketing ⌘ Strategy
@marketing@mastodon.world  ·  activity timestamp 3 days ago

»How AI agents will reshape every part of marketing in 2026« https://martech.org/how-ai-agents-will-reshape-every-part-of-marketing-in-2026/?eicker.Marketing #performance #marketing #analytics

MarTech

How AI agents will reshape every part of marketing in 2026 | MarTech

Soon, AI agents won’t just assist customers — they’ll be the customers. So marketers need to rethink visibility in a machine-driven buying journey.
  • Copy link
  • Flag this post
  • Block
Business Channel boosted
eicker.Marketing ⌘ Strategy
eicker.Marketing ⌘ Strategy
@marketing@mastodon.world  ·  activity timestamp 3 days ago

»Zeta brings generative AI deeper into marketing operations with OpenAI« https://www.marketingtechnews.net/news/zeta-brings-generative-ai-deeper-into-marketing-operations-with-openai/?eicker.Marketing #performance #marketing #analytics

Marketing Tech News

Zeta brings generative AI deeper into marketing operations with OpenAI

The Zeta integration of OpenAI models into its marketing AI agent reflects a broader shift in how enterprise marketing platforms are used.
  • Copy link
  • Flag this post
  • Block
eicker.Marketing ⌘ Strategy
eicker.Marketing ⌘ Strategy
@marketing@mastodon.world  ·  activity timestamp 3 days ago

»Zeta brings generative AI deeper into marketing operations with OpenAI« https://www.marketingtechnews.net/news/zeta-brings-generative-ai-deeper-into-marketing-operations-with-openai/?eicker.Marketing #performance #marketing #analytics

Marketing Tech News

Zeta brings generative AI deeper into marketing operations with OpenAI

The Zeta integration of OpenAI models into its marketing AI agent reflects a broader shift in how enterprise marketing platforms are used.
  • Copy link
  • Flag this post
  • Block
Business Channel boosted
eicker.Marketing ⌘ Strategy
eicker.Marketing ⌘ Strategy
@marketing@mastodon.world  ·  activity timestamp 3 days ago

»Using LinkedIn automation and advanced tools in B2B marketing« https://www.marketingtechnews.net/news/using-linkedin-automation-and-advanced-tools-in-b2b-marketing/?eicker.Marketing #performance #marketing #analytics

Marketing Tech News

Using LinkedIn automation and advanced tools in B2B marketing - Marketing Tech News

In the competitive world of B2B marketing, staying ahead requires innovation and adaptability. Advanced tools play a crucial role in streamlining marketing efforts and enhancing personalisation. By using technology, companies can achieve higher efficiency and engagement with their target audiences. In today’s dynamic marketplace, B2B marketing strategies are evolving continuously to meet new demands. The... Read more »
  • Copy link
  • Flag this post
  • Block
eicker.Marketing ⌘ Strategy
eicker.Marketing ⌘ Strategy
@marketing@mastodon.world  ·  activity timestamp 3 days ago

»Using LinkedIn automation and advanced tools in B2B marketing« https://www.marketingtechnews.net/news/using-linkedin-automation-and-advanced-tools-in-b2b-marketing/?eicker.Marketing #performance #marketing #analytics

Marketing Tech News

Using LinkedIn automation and advanced tools in B2B marketing - Marketing Tech News

In the competitive world of B2B marketing, staying ahead requires innovation and adaptability. Advanced tools play a crucial role in streamlining marketing efforts and enhancing personalisation. By using technology, companies can achieve higher efficiency and engagement with their target audiences. In today’s dynamic marketplace, B2B marketing strategies are evolving continuously to meet new demands. The... Read more »
  • Copy link
  • Flag this post
  • Block
Business Channel boosted
eicker.Marketing ⌘ Strategy
eicker.Marketing ⌘ Strategy
@marketing@mastodon.world  ·  activity timestamp 4 days ago

»The rise of vibe marketing and what it means for marketers« https://martech.org/the-rise-of-vibe-marketing-and-what-it-means-for-marketers/?eicker.Marketing #performance #marketing #analytics

MarTech

The rise of vibe marketing and what it means for marketers | MarTech

Vibe marketing is using AI and no-code tools to turn plain-English ideas into live campaigns faster than traditional teams and stacks can keep up.
  • Copy link
  • Flag this post
  • Block
eicker.Marketing ⌘ Strategy
eicker.Marketing ⌘ Strategy
@marketing@mastodon.world  ·  activity timestamp 4 days ago

»The rise of vibe marketing and what it means for marketers« https://martech.org/the-rise-of-vibe-marketing-and-what-it-means-for-marketers/?eicker.Marketing #performance #marketing #analytics

MarTech

The rise of vibe marketing and what it means for marketers | MarTech

Vibe marketing is using AI and no-code tools to turn plain-English ideas into live campaigns faster than traditional teams and stacks can keep up.
  • Copy link
  • Flag this post
  • Block
Business Channel boosted
eicker.Marketing ⌘ Strategy
eicker.Marketing ⌘ Strategy
@marketing@mastodon.world  ·  activity timestamp 4 days ago

»Email marketing is becoming an agent-to-agent system« https://martech.org/email-marketing-is-becoming-an-agent-to-agent-system/?eicker.Marketing #performance #marketing #analytics

MarTech

Email marketing is becoming an agent-to-agent system | MarTech

Email is an AI-mediated channel where agents decide what gets seen or acted on, forcing marketers to rethink how they design and measure campaigns.
  • Copy link
  • Flag this post
  • Block
eicker.Marketing ⌘ Strategy
eicker.Marketing ⌘ Strategy
@marketing@mastodon.world  ·  activity timestamp 4 days ago

»Email marketing is becoming an agent-to-agent system« https://martech.org/email-marketing-is-becoming-an-agent-to-agent-system/?eicker.Marketing #performance #marketing #analytics

MarTech

Email marketing is becoming an agent-to-agent system | MarTech

Email is an AI-mediated channel where agents decide what gets seen or acted on, forcing marketers to rethink how they design and measure campaigns.
  • Copy link
  • Flag this post
  • Block
Business Channel boosted
eicker.Marketing ⌘ Strategy
eicker.Marketing ⌘ Strategy
@marketing@mastodon.world  ·  activity timestamp 4 days ago

»3 brand mistakes that AI will keep amplifying in 2026« https://martech.org/3-brand-mistakes-that-ai-will-keep-amplifying-in-2026/?eicker.Marketing #performance #marketing #analytics

MarTech

3 brand mistakes that AI will keep amplifying in 2026 | MarTech

Reactive crisis response, neglected executive narratives and reckless AI adoption continue to haunt brands as genAI recirculates past controversies.
  • Copy link
  • Flag this post
  • Block
eicker.Marketing ⌘ Strategy
eicker.Marketing ⌘ Strategy
@marketing@mastodon.world  ·  activity timestamp 4 days ago

»3 brand mistakes that AI will keep amplifying in 2026« https://martech.org/3-brand-mistakes-that-ai-will-keep-amplifying-in-2026/?eicker.Marketing #performance #marketing #analytics

MarTech

3 brand mistakes that AI will keep amplifying in 2026 | MarTech

Reactive crisis response, neglected executive narratives and reckless AI adoption continue to haunt brands as genAI recirculates past controversies.
  • Copy link
  • Flag this post
  • Block

BT Free Social

BT Free is a non-profit organization founded by @ozoned@btfree.social . It's goal is for digital privacy rights, advocacy and consulting. This goal will be attained by hosting open platforms to allow others to seamlessly join the Fediverse on moderated instances or by helping others join the Fediverse.

BT Free Social: About · Code of conduct · Privacy ·
Bonfire social · 1.0.1-beta.22 no JS en
Automatic federation enabled
Log in
  • Explore
  • About
  • Code of Conduct