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eicker.Marketing ⌘ Strategy
eicker.Marketing ⌘ Strategy
@marketing@mastodon.world  ·  activity timestamp 4 days ago

»Email marketing is becoming an agent-to-agent system« https://martech.org/email-marketing-is-becoming-an-agent-to-agent-system/?eicker.Marketing #performance #marketing #analytics

MarTech

Email marketing is becoming an agent-to-agent system | MarTech

Email is an AI-mediated channel where agents decide what gets seen or acted on, forcing marketers to rethink how they design and measure campaigns.
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