More than 100,000 people have joined a Danish Facebook group calling for a boycott of US products, with numbers growing rapidly. The boycott targets American food brands such as Coca Cola and Heinz, as well as digital services including Netflix, Amazon Prime, and YouTube, while citizens turn to Danish and European alternatives. The boycott is part of a wider European campaign aimed at opposing what is seen as the American occupation of Greenland, coinciding with former President Trump renewing his claims about the island. The idea has received popular support in Denmark, and European newspapers have begun discussing the possibility of expanding the boycott, citing European solidarity and local economic benefits.