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Yahoo DSP executive reveals how measurement and UI will reshape advertising competition: CES 2025 exposed the forces closing the gap between attribution and incrementality while agentic systems threaten DSP differentiation. https://ppc.land/yahoo-dsp-executive-reveals-how-measurement-and-ui-will-reshape-advertising-competition/ #DigitalMarketing #Advertising #Measurement #Attribution #Incrementality

PPC Land

Yahoo DSP executive reveals how measurement and UI will reshape advertising competition

CES 2025 exposed the forces closing the gap between attribution and incrementality while agentic systems threaten DSP differentiation.

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