Performance marketer calls hardcoded UTMs "structural flaw" in Google Ads tracking: Ilja Zonov advocates dynamic ValueTrack parameters over manual UTM strings, arguing static tracking breaks campaigns and creates attribution failures. https://ppc.land/performance-marketer-calls-hardcoded-utms-structural-flaw-in-google-ads-tracking/ #PerformanceMarketing #GoogleAds #DigitalMarketing #UTMTracking #Attribution

Performance marketer calls hardcoded UTMs "structural flaw" in Google Ads tracking: Ilja Zonov advocates dynamic ValueTrack parameters over manual UTM strings, arguing static tracking breaks campaigns and creates attribution failures. https://ppc.land/performance-marketer-calls-hardcoded-utms-structural-flaw-in-google-ads-tracking/ #PerformanceMarketing #GoogleAds #DigitalMarketing #UTMTracking #Attribution

Yahoo DSP executive reveals how measurement and UI will reshape advertising competition: CES 2025 exposed the forces closing the gap between attribution and incrementality while agentic systems threaten DSP differentiation. https://ppc.land/yahoo-dsp-executive-reveals-how-measurement-and-ui-will-reshape-advertising-competition/ #DigitalMarketing #Advertising #Measurement #Attribution #Incrementality

Yahoo DSP executive reveals how measurement and UI will reshape advertising competition: CES 2025 exposed the forces closing the gap between attribution and incrementality while agentic systems threaten DSP differentiation. https://ppc.land/yahoo-dsp-executive-reveals-how-measurement-and-ui-will-reshape-advertising-competition/ #DigitalMarketing #Advertising #Measurement #Attribution #Incrementality