"Maple Washing" is basically companies mislablelling their product as "canadian" even if they're not, or only partially. #maplewashing
In this video, they found many confusing products.
One of them was labeled as:
- Canadian company since 1957
- Prepared in Canada
But was ultimately a product of the USA. You had to flip it over and read the small prints.
Furthermore, they found Australian products with VERY clear labels: indicating even the % of ingredients coming from #australia. I think that would be great for #canada to have something like that.
For now, if you want to buy canadian, the safest label to find is "Product of Canada".
https://www.youtube.com/watch?v=c-q1Fdf8Cn0