"The most valuable resource of the 21st century is your attention – and no one cultivates it more efficiently than Mark Zuckerberg. In 2025, Meta generated $196 billion in advertising revenue."*

I especially like the first part of the sentence, i.e. #attention being the most valuable #resource these days - this is something you should internalise. It's an investors perspective and it's verisimilitude is confirmed by the company values of this industry ( #Meta , #Google, #Twitter, etc.).

From an individual perspective this is true as well - for you and me attention means #time, and time is the only resource we'll never be able to gain, we automatically lose it with every passing second.

It's therefore outrageous how much time people give away freely, to companies, who's business model is maximizing the time you spend on them. And just as a side note - apparently, according to the newsletter this quote is taken from, soon Meta will even ask you to pay for it. Absurd. Yet, in Germany the average #screentime is ~5h per day, with nearly 3h going to #socialmedia apps like #Facebook, #Instagram, #tiktok etc.

I wonder, what's your life worth to yourself?

* Source: Scalable Capital Bits & Pieces Edition #265 | KW 6: Der Falke im Nest, Werbung vs. Abo und NVIDIA im Auto; Newsletter; translated from German by me.

#thoughts #philosophy #living #limitedlife #lifetime #valuable #valueyourself