Ads in podcasts... how to do them right.
I listen to a lot of podcasts. And some have ads. The ones that do it right, IMHO, are those who intro the show first, maybe have a clip or two about what’s coming up on the show, then segue into an ad spot in a creative way.
What isn’t a good idea is having more than 1 had at the start before the intro. I get having one pre-roll then getting into the content, but 3 or 4 is nuts. I’d like to see the drop off of listeners when there are so many pre-rolls before the show even starts.
I listen to a lot of podcasts. And some have ads. The ones that do it right, IMHO, are those who intro the show first, maybe have a clip or two about what’s coming up on the show, then segue into an ad spot in a creative way.
What isn’t a good idea is having more than 1 had at the start before the intro. I get having one pre-roll then getting into the content, but 3 or 4 is nuts. I’d like to see the drop off of listeners when there are so many pre-rolls before the show even starts.
Here’s my rule: 1 preroll, 1 or 2 midrolls (depending on length of the show), and a post-roll for network news or announcements.
What do you think?
