IAB Australia: 85% of under-40s find brands through creators: Across all age groups the share is 61%, while 44% say a disclosed paid post makes them less likely to act. Can AI answers that cite reviews shift the balance? https://ppc.land/iab-australia-85-of-under-40s-find-brands-through-creators/ #IABAustralia #DigitalMarketing #InfluencerMarketing #SocialMedia #BrandAwareness