Google researchers question advertising frequency orthodoxy in new analysis: Google marketing researchers challenge decades of frequency assumptions, arguing first advertising impact delivers greatest value and S-curves reflect measurement limitations. https://ppc.land/google-researchers-question-advertising-frequency-orthodoxy-in-new-analysis/ #Advertising #MarketingResearch #DigitalMarketing #AdFrequency #PPC

Google researchers question advertising frequency orthodoxy in new analysis: Google marketing researchers challenge decades of frequency assumptions, arguing first advertising impact delivers greatest value and S-curves reflect measurement limitations. https://ppc.land/google-researchers-question-advertising-frequency-orthodoxy-in-new-analysis/ #Advertising #MarketingResearch #DigitalMarketing #AdFrequency #PPC

Google increases local pack ads by 733% in three months: Google's local pack ads surged from less than 3% to 22% of tracked mobile keywords between November 2025 and January 2026, marking unprecedented change in search results. https://ppc.land/google-increases-local-pack-ads-by-733-in-three-months/ #GoogleAds #LocalPack #PPC #SEO #DigitalMarketing

Google increases local pack ads by 733% in three months: Google's local pack ads surged from less than 3% to 22% of tracked mobile keywords between November 2025 and January 2026, marking unprecedented change in search results. https://ppc.land/google-increases-local-pack-ads-by-733-in-three-months/ #GoogleAds #LocalPack #PPC #SEO #DigitalMarketing

Google finally lets developers see where Performance Max ads actually run: Google Ads API v23 introduces channel-level reporting for Performance Max, enabling developers to break down ad performance across Search, YouTube, Display, Gmail, Maps, and Discover. https://ppc.land/google-finally-lets-developers-see-where-performance-max-ads-actually-run/ #GoogleAds #PerformanceMax #DigitalMarketing #Advertising #PPC

Google finally lets developers see where Performance Max ads actually run: Google Ads API v23 introduces channel-level reporting for Performance Max, enabling developers to break down ad performance across Search, YouTube, Display, Gmail, Maps, and Discover. https://ppc.land/google-finally-lets-developers-see-where-performance-max-ads-actually-run/ #GoogleAds #PerformanceMax #DigitalMarketing #Advertising #PPC