Google researchers question advertising frequency orthodoxy in new analysis: Google marketing researchers challenge decades of frequency assumptions, arguing first advertising impact delivers greatest value and S-curves reflect measurement limitations. https://ppc.land/google-researchers-question-advertising-frequency-orthodoxy-in-new-analysis/ #Advertising #MarketingResearch #DigitalMarketing #AdFrequency #PPC

Google researchers question advertising frequency orthodoxy in new analysis: Google marketing researchers challenge decades of frequency assumptions, arguing first advertising impact delivers greatest value and S-curves reflect measurement limitations. https://ppc.land/google-researchers-question-advertising-frequency-orthodoxy-in-new-analysis/ #Advertising #MarketingResearch #DigitalMarketing #AdFrequency #PPC