Business Channel
boosted
Performance marketer calls hardcoded UTMs "structural flaw" in Google Ads tracking: Ilja Zonov advocates dynamic ValueTrack parameters over manual UTM strings, arguing static tracking breaks campaigns and creates attribution failures. https://ppc.land/performance-marketer-calls-hardcoded-utms-structural-flaw-in-google-ads-tracking/ #PerformanceMarketing #GoogleAds #DigitalMarketing #UTMTracking #Attribution
