Image Description Panel 1: A cartoon worm appears out of a book, shocking the reader and saying "Greetings, booklover! I'm Wormy! Your virtual Reading companion!" Panel 2: Wormy continues "This is an enhanced Book! There's so much more to it than boring old words!" The reader says "I like the words." Panel 3: Wormy "Of course! I've promoted you to 'bibliophile' and added you to the 'hi-brow lit chat' group. You have 33 welcome messages!" Reader "I just want to read!" Panel 4: Wormy "Ok! I've set your status to 'monk-ish devotion?. You have earned 85 commitment stars and are now in the silver league!" Reader "Umm... How do I get into the gold league?" Panel 5: Caption "And so..." Wormy is saying "Congratulations! You won a (top networker' Trophy and 165 Community coins! Do you want to purchase membership of the 'diamond league Private library?" The reader has put the book aside and shouts excitedly "Yes! Yes!!