Image Description Panel 1: A cartoon worm appears out of a book, shocking the reader and saying "Greetings, booklover! I'm Wormy! Your virtual Reading companion!" Panel 2: Wormy continues "This is an enhanced Book! There's so much more to it than boring old words!" The reader says "I like the words." Panel 3: Wormy "Of course! I've promoted you to 'bibliophile' and added you to the 'hi-brow lit chat' group. You have 33 welcome messages!" Reader "I just want to read!" Panel 4: Wormy "Ok! I've set your status to 'monk-ish devotion?. You have earned 85 commitment stars and are now in the silver league!" Reader "Umm... How do I get into the gold league?" Panel 5: Caption "And so..." Wormy is saying "Congratulations! You won a (top networker' Trophy and 165 Community coins! Do you want to purchase membership of the 'diamond league Private library?" The reader has put the book aside and shouts excitedly "Yes! Yes!!

Image Description Panel 1: A cartoon worm appears out of a book, shocking the reader and saying "Greetings, booklover! I'm Wormy! Your virtual Reading companion!" Panel 2: Wormy continues "This is an enhanced Book! There's so much more to it than boring old words!" The reader says "I like the words." Panel 3: Wormy "Of course! I've promoted you to 'bibliophile' and added you to the 'hi-brow lit chat' group. You have 33 welcome messages!" Reader "I just want to read!" Panel 4: Wormy "Ok! I've set your status to 'monk-ish devotion?. You have earned 85 commitment stars and are now in the silver league!" Reader "Umm... How do I get into the gold league?" Panel 5: Caption "And so..." Wormy is saying "Congratulations! You won a (top networker' Trophy and 165 Community coins! Do you want to purchase membership of the 'diamond league Private library?" The reader has put the book aside and shouts excitedly "Yes! Yes!!

A cartoon in5 pants and a conversation between a reader and a virtual ‘bookworm’ 1. The worm talks to someone reading a book ‘Greetings booklover! I’m Worm. Your virtual reading companion’ 2 Worm: ‘Thos is and enhanced book! There’s so much more to it than boring words’; Reader: I’I like words’ 3. Worm ‘Of course I have promoted you to Bibliophole and added you yo yer ‘Hi-Brow Lit Chat’ group you have 33 new messages’; Reader ‘I just want to read’ 4. Worm ‘OK I have set your status to monkish devotion’ you have earned 85 comment stars and are now in the silver league’; Reader ‘umm how do I get into the gold league?’ 5. AND SO worm: ‘congratulations, you won a top networker trophy and 165 community coins! Do you want to purchase membership of the Diamond League Private Library’; Reader - who has dropped book ‘Yes Yes’

A cartoon in5 pants and a conversation between a reader and a virtual ‘bookworm’ 1. The worm talks to someone reading a book ‘Greetings booklover! I’m Worm. Your virtual reading companion’ 2 Worm: ‘Thos is and enhanced book! There’s so much more to it than boring words’; Reader: I’I like words’ 3. Worm ‘Of course I have promoted you to Bibliophole and added you yo yer ‘Hi-Brow Lit Chat’ group you have 33 new messages’; Reader ‘I just want to read’ 4. Worm ‘OK I have set your status to monkish devotion’ you have earned 85 comment stars and are now in the silver league’; Reader ‘umm how do I get into the gold league?’ 5. AND SO worm: ‘congratulations, you won a top networker trophy and 165 community coins! Do you want to purchase membership of the Diamond League Private Library’; Reader - who has dropped book ‘Yes Yes’