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Business Channel boosted
Stephen Blum
Stephen Blum
@stephenblum@mastodon.social  ·  activity timestamp 2 days ago

Watch real users, gather feedback, iterate fast, then target audience.

#ux #feedback #startup

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Stephen Blum
Stephen Blum
@stephenblum@mastodon.social  ·  activity timestamp 2 days ago

Watch real users, gather feedback, iterate fast, then target audience.

#ux #feedback #startup

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Jayne :wales_flag:🇪🇺🏳️‍🌈 boosted
Nicco Kunzmann
Nicco Kunzmann
@niccokunzmann@toot.wales  ·  activity timestamp 4 days ago

@jaz @teamtoot I tried out the #TootWales app and I do not use Google Play Store but Aurora Store from #fdroid to install it. When I open the app, it tries to also open the Google Play Store and that does not do anything. So, I cannot log in. #feedback #opensource

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Nicco Kunzmann
Nicco Kunzmann
@niccokunzmann@toot.wales  ·  activity timestamp 4 days ago

@jaz @teamtoot I tried out the #TootWales app and I do not use Google Play Store but Aurora Store from #fdroid to install it. When I open the app, it tries to also open the Google Play Store and that does not do anything. So, I cannot log in. #feedback #opensource

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Business Channel boosted
Futurist Jim Carroll
Futurist Jim Carroll
@jimcarroll@mastodon.futurist.info  ·  activity timestamp 5 days ago

“A brand is no longer what you say it is. It’s what they say it is!” - Futurist Jim Carroll

So he put his phone number out there.

**Tom Curtis** is the President of Burger King, and released this post last week.

It caught my attention, because I had just recently shared a clip from my 2009 keynote about the future of social networking and the massive shift coming for brands - from the time I spoke to Burger King's global franchise conference. It made me wonder - just how accurate were my early predictions in the context of what he is dong?

It's a pretty wild move - the storyline goes that he publicly shared his personal cell phone number, inviting guests to text or call with honest, unfiltered feedback. Their stated goal? To transform Burger King from a brand "for the people" into a brand "by the people." Just like I predicted.

----
Over the past few years, listening to our Guests has been the inspiration behind how we operate and innovate at Burger King. We’ve made meaningful changes across the business thanks to our Guests and that intense commitment to listening.

There are a variety of ways that we listen – through targeted Guest research, restaurant visits, monitoring social channels – but my favourite way to hear from Guests has always been through the conversations that come about as we travel the country proudly wearing our BK swag. Now, we want to extend these conversations even further, and I personally want to have the opportunity to hear as much direct feedback as possible.

So, starting today I’m trying something just a bit on the wild side: I’m sharing my phone number, (305) 874 0520, so Guests have a direct way to call or text me with honest, unfiltered feedback on their Burger King experience or ideas.

---

This was absolute music to my ears, because back in 2009, I was on stage for the organization in Las Vegas and told this exact story.

https://www.youtube.com/watch?v=da6rsMgrYUU

Seeing this unfold in 2025 is absolute validation of what I warned organizations about sixteen years ago!

They are doing exactly what I advised: ensuring that the organic, unfiltered conversation aligns with what they hope their brand represents.

The social brand revolution I predicted in 2009 isn't just a reality today; it is the only way companies can survive.

The future is fully here - so what are you doing to invite your customers to build your brand?

---

Futurist Jim Carroll was supposed to meet Leonard Nimoy backstage in the green room before the event, but his plane was late!

** #Brand** ** #Customers** ** #Listening** ** #Feedback** ** #Social** ** #Marketing** ** #BurgerKing** ** #Innovation** ** #Prediction** ** #Future** ** #Engagement** ** #Connection** ** #Leadership** ** #Validation** ** #Interactive** ** #Communication** ** #Trust** ** #Authenticity** ** #Transformation** ** #Voice** ** #Community** ** #Strategy** ** #Transparency** ** #Revolution** ** #Onwards**

Original post: https://jimcarroll.com/2026/02/decoding-tomorrow-daily-inspiration-customers-branding-a-brand-is-no-longer-what-you-say-it-is-its-what-they-say-it-is/

Sorry, no caption provided by author
Sorry, no caption provided by author
Sorry, no caption provided by author
https://jimcarroll.com

Decoding Tomorrow: Daily Inspiration – Customers & Branding: “A brand is no longer what you say it is. It’s what they say it is!”

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Futurist Jim Carroll
Futurist Jim Carroll
@jimcarroll@mastodon.futurist.info  ·  activity timestamp 5 days ago

“A brand is no longer what you say it is. It’s what they say it is!” - Futurist Jim Carroll

So he put his phone number out there.

**Tom Curtis** is the President of Burger King, and released this post last week.

It caught my attention, because I had just recently shared a clip from my 2009 keynote about the future of social networking and the massive shift coming for brands - from the time I spoke to Burger King's global franchise conference. It made me wonder - just how accurate were my early predictions in the context of what he is dong?

It's a pretty wild move - the storyline goes that he publicly shared his personal cell phone number, inviting guests to text or call with honest, unfiltered feedback. Their stated goal? To transform Burger King from a brand "for the people" into a brand "by the people." Just like I predicted.

----
Over the past few years, listening to our Guests has been the inspiration behind how we operate and innovate at Burger King. We’ve made meaningful changes across the business thanks to our Guests and that intense commitment to listening.

There are a variety of ways that we listen – through targeted Guest research, restaurant visits, monitoring social channels – but my favourite way to hear from Guests has always been through the conversations that come about as we travel the country proudly wearing our BK swag. Now, we want to extend these conversations even further, and I personally want to have the opportunity to hear as much direct feedback as possible.

So, starting today I’m trying something just a bit on the wild side: I’m sharing my phone number, (305) 874 0520, so Guests have a direct way to call or text me with honest, unfiltered feedback on their Burger King experience or ideas.

---

This was absolute music to my ears, because back in 2009, I was on stage for the organization in Las Vegas and told this exact story.

https://www.youtube.com/watch?v=da6rsMgrYUU

Seeing this unfold in 2025 is absolute validation of what I warned organizations about sixteen years ago!

They are doing exactly what I advised: ensuring that the organic, unfiltered conversation aligns with what they hope their brand represents.

The social brand revolution I predicted in 2009 isn't just a reality today; it is the only way companies can survive.

The future is fully here - so what are you doing to invite your customers to build your brand?

---

Futurist Jim Carroll was supposed to meet Leonard Nimoy backstage in the green room before the event, but his plane was late!

** #Brand** ** #Customers** ** #Listening** ** #Feedback** ** #Social** ** #Marketing** ** #BurgerKing** ** #Innovation** ** #Prediction** ** #Future** ** #Engagement** ** #Connection** ** #Leadership** ** #Validation** ** #Interactive** ** #Communication** ** #Trust** ** #Authenticity** ** #Transformation** ** #Voice** ** #Community** ** #Strategy** ** #Transparency** ** #Revolution** ** #Onwards**

Original post: https://jimcarroll.com/2026/02/decoding-tomorrow-daily-inspiration-customers-branding-a-brand-is-no-longer-what-you-say-it-is-its-what-they-say-it-is/

Sorry, no caption provided by author
Sorry, no caption provided by author
Sorry, no caption provided by author
https://jimcarroll.com

Decoding Tomorrow: Daily Inspiration – Customers & Branding: “A brand is no longer what you say it is. It’s what they say it is!”

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