for Climate Communicationin the
Digital Ecosystem
o. |
OB. i 1 The digital ecosystem accommodates
eS) Engaging formatstocapture | tiractive and powerful communication
Zs attentionandemotion | formats for conveying messages about the
1 climate crisis.
Digital climate activism holds great | 02.
potontil for developing soltions- | Towards solutions-oriented fl %
focused communication with a future- | communication
oriented perspective. |
03. | Digital environments offer an ideal space fo
Lifestyle asa mobilizing | communicate lifestyle-based narratives that
narrative | Promote close, accessible inifiafives
RIMative | towards sustainability.
Hashivism, or geivism through hashicgs J | 04
oosts digital climate activism by enabling 1 n
messages about the climate crisis to go i Hashtags todrive
viral globally, | activism
8 8 05. | Constant interaction and global connectivity
ES 1 foster the emergence of communities that
60 Buildingclimate | J; tion and build collective
communities | iqeniities oriented foward climate action.
Active listening and data analysis on social | gg,
media enable a better understanding of | ™ .
| Opportunities for active
social perceptions, which is key fo designing | EC
more effective communication strategies. | listening
B 07. Social media provide spaces to make citizen
- EEE EE demands visible and to exert pressure for
- ca policies and actions in response to the
and accountability climate crisis.
The viral spread of extreme weather events | gg,
