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Frederik Borgesius
Frederik Borgesius
@Frederik_Borgesius@akademienl.social  ·  activity timestamp 6 months ago

What does the Digital Services Act (DSA) mean for online advertising and adtech?

New blog post by Pieter Wolters and me.

Our most controversial claim is that ad networks and some other adtech companies must be considered ‘platforms’ in the sense of the DSA.

Hence, they must comply with the DSA’s general rules for platforms.

https://dsa-observatory.eu/2025/08/01/what-does-the-dsa-mean-for-online-advertising-and-adtech/

#law #politics #economy #tech #ai #platforms #advertising #marketing #dsa #privacy #gdpr

Screenshot of the title and abstract of the blog post. 

The abstract says: 'What does the Digital Services Act (DSA) mean for online advertising and adtech (advertising technology)? This blogpost, based on a new research paper, explores that question. The most controversial insight is that ad networks and some other adtech companies must — based on an analysis of the DSA’s definitions — be considered ‘platforms’ in the sense of the DSA. Hence, they must comply with the DSA’s general rules for platforms.'
Screenshot of the title and abstract of the blog post. The abstract says: 'What does the Digital Services Act (DSA) mean for online advertising and adtech (advertising technology)? This blogpost, based on a new research paper, explores that question. The most controversial insight is that ad networks and some other adtech companies must — based on an analysis of the DSA’s definitions — be considered ‘platforms’ in the sense of the DSA. Hence, they must comply with the DSA’s general rules for platforms.'
Screenshot of the title and abstract of the blog post. The abstract says: 'What does the Digital Services Act (DSA) mean for online advertising and adtech (advertising technology)? This blogpost, based on a new research paper, explores that question. The most controversial insight is that ad networks and some other adtech companies must — based on an analysis of the DSA’s definitions — be considered ‘platforms’ in the sense of the DSA. Hence, they must comply with the DSA’s general rules for platforms.'
DSA Observatory - a hub of expertise on the DSA package.

What does the DSA mean for online advertising and adtech?

By Pieter Wolters & Frederik Zuiderveen Borgesius What does the Digital Services Act (DSA) mean for online advertising and adtech (advertising technology)? This blogpost, based on a new research paper, explores that question. The most controversial insight is that ad networks and some other adtech companies must — based on an analysis of the DSA’s definitions — be considered ‘platforms’ in the sense of the DSA. Hence, they must comply with the DSA’s general rules for platforms.
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