Stefano Marinelli
boosted
Business Channel
boosted
#marketing #advertising
For example, one #coffee ad said, “If you like dark roast, this is the #coffee for you.” Another said, “If you don’t like dark roast, this isn’t the #coffee for you.” Most marketers assume the first version would work better. But for people who prefer dark roast, the second message outperformed it
“what really drives the effect is the perception of a stronger match between personal preference and product attributes” https://dailycoffeenews.com/2026/02/25/if-you-dont-like-dark-roast-this-isnt-the-coffee-for-you-how-exclusionary-ads-can-win-over-the-right-customers/
#marketing #advertising
For example, one #coffee ad said, “If you like dark roast, this is the #coffee for you.” Another said, “If you don’t like dark roast, this isn’t the #coffee for you.” Most marketers assume the first version would work better. But for people who prefer dark roast, the second message outperformed it
“what really drives the effect is the perception of a stronger match between personal preference and product attributes” https://dailycoffeenews.com/2026/02/25/if-you-dont-like-dark-roast-this-isnt-the-coffee-for-you-how-exclusionary-ads-can-win-over-the-right-customers/
Late breakfast!
Started my morning with gym class, the move and restore one which is nice and slow and stretchy. One of the fun bits was using the red stringy gym bands kind of like you'd fling elastic bands as a kid, slingshot style. So cool! Even if i got nowhere near the target.
Love my gym. ❤️🤸♀️🏋️♀️
Not words i ever expected to say but very heartfelt.
I have improved the motor oil coffee experience from yesterday. I have done so by measuring and not just guessing “yeah, looks like 150 ml”.
lol. Maybe those little drip-on packets will work out after all.
Stefano Marinelli
boosted
Business Channel
boosted
Brutalist concrete coffee filter holder
holds a pack of 100 number 2 coffee filters
Dimensions and weight:
Width: 15.5 cm / 6 1/8 Inches
Depth: 6.8 cm / 2 5/8 Inches
Height: 8 cm / 3 1/8 Inches
Weight: +/- 0.49 Kg / 1.1 lbs
#coffeelover #coffee #espresso #dripcoffee #drip #filtercoffee #filter #coffeefilter #barista #morningritual #morning #blackgold #pourover #recycle #concrete #sculpture #brutalism #abstract #product #design #artifact #handmade #thailand
#unique
3 media
I just made a coffee that’s a bit reminiscent of the smell of motor oil.
Still gonna drink it though
deewani
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Coffee-growing countries becoming too hot to cultivate beans, analysis finds | Climate crisis | The Guardian https://www.theguardian.com/environment/2026/feb/18/coffee-growing-countries-too-hot-to-cultivate-beans-analysis #Coffee #Climate #OhFuck
My people. Kaimuki, Honolulu, Hawaii. #coffee
*Evening wine drinkers
Edelruth, PBS Passport Holder
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Coffee-growing countries becoming too hot to cultivate beans, analysis finds https://www.theguardian.com/environment/2026/feb/18/coffee-growing-countries-too-hot-to-cultivate-beans-analysis
#environment #coffee #climate #ClimateChange #ClimateCrisis #GlobalWarming
Coffee-growing countries becoming too hot to cultivate beans, analysis finds https://www.theguardian.com/environment/2026/feb/18/coffee-growing-countries-too-hot-to-cultivate-beans-analysis
#environment #coffee #climate #ClimateChange #ClimateCrisis #GlobalWarming
Evan Prodromou
boosted
Big appreciation to @Jeremy for building, promoting, and maintaining nwt.social.
In a place like Yellowknife, creating digital infrastructure that is locally rooted actually matters. It is easy to use global platforms. It is harder to build something.
Genuinely curious: how can local businesses meaningfully support independent servers and communities like this without turning it into advertising?
Joyce Bell 🇺🇦🇨🇦🇲🇽🇬🇱🚫🧊
and 1 other
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Finally captured a photo of my favorite vending machine. They call her "Rosie" (which I suppose is a Jetsons' reference.)
Excellent #coffee.
